Apr 12th, 2014
Kiss Me Once is the 12th studio album by Australian recording artist Kylie Minogue. It was released March 18 2014, and is her first studio album release since Aphrodite (2010), and first album under the management of Jay Z's Roc Nation.
The first song and first single "Into the Blue" was written by Kelly Sheehan, Mike Del Rio and Jacob Kasher. The song incorporates instrumentation from strings, guitars and synthesizers; as well as being generalized as part of the electronic dance music genre.
If you know anything about my critiques of music, you’ll know that I believe the first single released is the most important release of an album so it’s very important for the record label to get the first single right. As with most of Kylie’s singles – the label once again picked the wrong song to use as the first single for the album.
Parlophone had it right with “Spinning Around” as the first single from the “Light Years” album and “Can’t Get You Out Of My Head” from her “Fever” album but since then they have struggled to pick a universally catchy song to use for the first single for each of the next 4 albums, including “Kiss Me Once”.
To promote “Kiss Me Once” Parlophone and Kylie decided to release “Into the Blue” as the first single. I see what they were doing by using the song as the first single, although I think that was a mistake. I think the label thought it was the most universally appealing song – something that new and old fans would like – and I think they were trying to play it safe with the single. It just wasn’t catchy enough. In fact, I think the song is a little bit depressing to listen to. If I was at the label, I would have selected Million Miles, Sexy Love or Les Sex as the first single from the album. You have to make a statement with the first single - it usually gets the most publicity of any single from the album.
To promote the single, Kylie released a creative lyric video which was brilliant and matched my own vision for the song. The official music video has absolutely nothing relevant to do with the song at all- Kylie walking around outside and rolling around in bed with a French actor. Uninspiring. Boring. Again, at least the lyric video had more of a theme to it.
Into the Blue is not Kylie’s best but it’s not her worst. It was not single material. The video was boring. The remixes were not worthy of buying. The b-side “Sparks” – was creative but also not single-worthy.
Sexercise was released as the second single from the album. Sexercise is a great song. Brilliant – the production on it is amazing. I love the instrumentation on this... I mean this was meant to be a club song... strip club song... in your bedroom getting’ freaky kinda song. But I love the almost way Kylie raps in the song – the lyrics –Sia is an excellent producer – I mean the way they did Kylie’s vocals and the beats and instruments they used – this is a tight song – this is something I would have expected Britney to do. It’s an updated “Give It To Me” moment from the “Fever” album ... the song has amazing remix potential.
With that said, you’re probably not going to understand my next statement. I don’t understand Sexercise as a second single. I understand the “exercise” niche that Sexercise fills and the controversy of the video which I could care less for, but I think the single choices are a poor representation of the goodness of this album. Honestly. Now don’t get me wrong – because I love love love Sexercise – I’m speaking purely from a commercial radio – commercial audience standpoint.
“Sexy Love” is more pop friendly – and would reach a wider audience. I could probably pass off “Sexy Love” and let the kids hear it and be ok with that playing on the radio – but Sexercise – no way I can play that for my kids who love love Kylie – and if I heard it on the radio I would have to switch it off with them in the car... I just don’t think that was the way to go for her.
“Sexy Love” is hands down my favorite song on the album. I got a copy of the album for my Aunt and straight away when we compared notes – this was her favorite song too – and she’s 50 now. So if young guys like us and a 50 yr old woman like it what does that tell you? Obviously it has universal appeal... so it should have been a single. I can already see the choreography for the dance moves to this song in my head- and is it just me or does it remind you a little bit of Love At First Sight too? It’s so bouncy and upbeat. Most played song on the album right here. I would have paid the full price of the album just for this song. The instrumentation is absolutely brilliant.
“Million Miles” is such an amazing song – I love the instrumentation – the song has meat to it. The lyrics make sense – I love how Kylie says “million—milllll-ion miles away” - this was the most listened to song on the SoundCloud preview – what does that tell you? Sexy Love and Les Sex and Sexercise had a ton of plays too. This song definitely gets an A+ in my book and is one of my favorites on the album. I just love listening to it – the chorus is great and it’s a perfect fit for Kylie.
“I Was Gonna Cancel” – (the 3rd single, just announced) has a cute back-story about Kylie’s breakdown in the studio and almost cancelling on Pharrell who then wrote the song on the spot.
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